5 Crucial Email Marketing Tips

Focus on One Message

If you’re sending non-newsletter email blasts, stick to one primary message for each email sent out. The more information you pack into an email, the higher the chance the recipient’s eyes will glaze over and they’ll reach for delete. Keep it to one focus point and put it right in the subject and first lines of the message to make it easier for those just skimming to absorb your message.


Email newsletters are expected to provide bits and pieces of several messages, so this tip doesn’t really apply to newsletters. But you should still keep your newsletter blurbs short and to the point, making the information easy to grasp.

Customize Your Message

Use the recipient’s name in your message whenever possible. Something as simple as customizing the email in this way can make the recipient more likely to read through and act on your message.
Include a Call to Action


Each email you send should spell out exactly what you want the recipient to do. Make links obvious and call attention to any special directions you are providing. And it’s okay to be repetitive when it comes to the call to action – include it toward the top of the message and mention it again at the end.
Use a Template

Instead of sending out a generic email, take time to customize your template to reflect the colors, fonts and other branding elements of your business. Using the same email template for your messages will help the recipient recognize your company and generate feelings of trust.

You’ll also want to provide a plain text version that contains the same message but is stripped of all special formatting for recipients using email clients that cannot view messages in HTML. And don’t forget to test out your final template in multiple email clients to make sure it looks how you want it to across the board.
Watch Your Stats

Most email marketing services provide campaign statistics so you can monitor the number of opens, clicks, bounces and unsubscribes. As you get started with email marketing, try a few different formats and link placements and then compare the stats to gauge your success.

And don’t be so quick to unsubscribe bounced addresses. An email can bounce for any number of reasons, and it’s best to wait to see if the address bounces more than once before scrubbing it from your list.

Top 10 eMarketing Tips

Successful marketing on the Internet is not just about listing your website on Yahoo or sending out thousands of unsolicited emails. Without a quality product or service and a well developed website a top 10 listing in Google is pointless.

10. Develop a "Free" Service Offer

free information and tools on your site that can be used by your online visitors. It's one thing to say, "Come to our site and learn about our business." It's quite another to say, "Use the free kitchen remodelling calculator available exclusively on our site." Make sure that your free service is closely related to what you are selling so the visitors you attract will be good prospects for your business. Give visitors multiple opportunities and links to cross over to the sales part of your site.


9. Start a Blog

A blog or weblog is simply a web page that scrolls chronologically like a journal and contains links to other websites of interest. Blogs, as creative online journals, have been used by technical specialists for a number of years, but business blogs, or b-blogs are just now making inroads into the mainstream.
As an alternative, low-cost (or even free) means of electronic communication, blogs can make up a significant part of your overall marketing strategy. Although b-blogs carry an inherent marketing focus not found in creative weblogs, their casual structure provides the opportunity to connect with readers on a more immediate and personal level than traditional websites and newsletters allow.



8. 3rd Party Publishing

A great method of marketing your business is by publishing editorials in third-party ezines, e-newsletters and on information-based websites. Just as editorials in offline media can help position you as an expert in your field and drive readers to your website, providing articles written (or ghost-written) by you to targeted online media can also drive traffic to your website, often with no out-of pocket expense. Just remember to include a short biography that outlines what you do and a link to your website at the bottom of each article you publish.



7. eMail Newsletter

Permission-based email marketing can be a low-cost and very effective component of
your web marketing strategy. It can help to build a relationship between your business and target market, and can drive traffic back to your website. Email marketing can consist of direct email blasts and sales letters, personalized auto-responders, and/or email newsletters.

6. Offline Marketing

Never underestimate the value of using low-cost, offline marketing techniques to
encourage people to visit your website.

5. Site Listed in DMOZ Directory

This is a huge boost as it is said that Google's directory comes straight from the DMOZ directory. The DMOZ is commonly known as the Open Directory Project
(http://dmoz.org/) and it has strict guidelines as to who is listed. Submission info can be found here: http://dmoz.org/add.html

4. Yahoo Directory Submit

Yahoo! Directory Submit is part of a suite of services Yahoo! created to serve the needs of businesses like yours. Yahoo! Directory Submit provides expedited review of web sites that are submited for possible inclusion in the Yahoo! Directory for US$299 (nonrefundable) for each Directory listing that is submitted. Furthermore, for each listing accepted into the Directory, there is a recurring annual fee of US$299 to maintain the listing in the Directory for the subsequent year.
http://searchmarketing.yahoo.com/dirsb/dirsb_pr.php

3. Google Sitemaps

Google Sitemaps is an easy way for you to submit all your URLs to the Google index
and get detailed reports about the visibility of your pages on Google. With Google
Sitemaps you can automatically keep Google informed of all your web pages, and when
you make changes to these pages to help improve your coverage in the Google crawl.
http://www.google.com/webmasters/sitemaps

2. Submit Your Site

You should submit your site to Google, Yahoo, and MSN at least once and no more than
once every 30 days. Although Google says that manually submitting your pages to their index is unnecessary however they have an interface for you to do so. MSN will seldom visit a website unless invited by submission. Yahoo frequents more than MSN but less than Google but will dramatically increase visits after submission
Google: http://www.google.com/addurl/
Yahoo: http://search.yahoo.com/info/submit.html
MSN: http://beta.search.msn.com/docs/submit.aspx

1. Content, Page Quantity and Frequency of Changes

The bottom line for getting good search engine results is to have lots of keyword rich content on lots of pages. Google likes big sites. The larger sites are presumed to be better funded, better organized, better constructed, and therefore better sites. Content must be updated often; this is a Google patent and concerns the changes to page content over time. Google sees newer content as better content especially if the site ‘theme’ is news, retail or auction.